Jose and I have been angel investing for over 15 years. We love angel investing. We love working closely with entrepreneurs. It’s an amazing learning experience and source of inspiration. It also helps us keep a finger on the pulse of the market. While we have been doing it for fun as much as anything alongside our day jobs, we developed a set of heuristics that has made our investing much more economically rewarding that we originally expected.
What We Look For
Most studies suggest that angels with fewer than 10 investments lose money, while those with more than 10 investments make money. Moreover, the more investments angels make, the higher their IRR as it increases their probability of a huge hit. You don’t want to invest in everything, but informed “spray and pray” seems to work, especially given the huge amount of luck involved in the success of Internet startups. Time and time again startups in my portfolio that i thought were dead came back and did extraordinarily well, while former high flyers crashed and burned!
Our 9 Business Selection Criteria:
1. At least $1 billion in revenue potential
2. A valid business model understood from the get go
3. Does not require more than $2 million in seed or $15 million in first round VC money
4. A business where you have a real shot at being one of the top players – at least in the region you are targeting
5. A scalable idea
6. A business with a little or no risk of disintermediation and/or margin compression by suppliers and/or customers
7. A business that is in a rapidly growing market
8. An idea that I know how to execute on or can learn how to execute on
9. An idea that I like and want to do!
More useful information:
Late Stage Strategy
In addition to being angel investors, Jose and I also sometimes invest in later stage startups. These investments are more opportunistic and include a combination of primary investments during venture and private equity rounds, and secondary investments when the opportunity presents itself. The investments are either made directly or through funds like Founders Fund and Lead Edge where we are LPs.
Our strategy here is fundamentally different than our angel strategy. We invest almost exclusively in rocket ships and expect most of the companies to be unicorns. In fact in many of them we invested at multi-billion dollar valuations.
We can’t take too much credit. We did not invest early and are tiny shareholders given the valuations at which we entered and the amounts we invested, but the list of companies is very impressive so we felt it made sense to share.