Comments on: Advertising on Facebook and MySpace: the “Grinda Hypothesis” http://www.fabricegrinda.com/business-musings/advertising-on-facebook-and-myspace-the-%e2%80%9cgrinda-hypothesis%e2%80%9d/ Tue, 15 May 2012 20:54:42 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Fabrice Grinda: Musings of an Entrepreneur » Google’s Loss is Murdoch’s Gain http://www.fabricegrinda.com/business-musings/advertising-on-facebook-and-myspace-the-%e2%80%9cgrinda-hypothesis%e2%80%9d/comment-page-1/#comment-4958 Fabrice Grinda: Musings of an Entrepreneur » Google’s Loss is Murdoch’s Gain Sun, 03 Feb 2008 15:05:22 +0000 http://www.fabricegrinda.com/?p=261#comment-4958 [...] the “Grinda Hypothesis” where I posited that social networks would be hard to monetize (Advertising on Facebook and MySpace: the “Grinda Hypothesis”). It seems that Google is coming to the same realization: they are losing more money on their deal [...] [...] the “Grinda Hypothesis” where I posited that social networks would be hard to monetize (Advertising on Facebook and MySpace: the “Grinda Hypothesis”). It seems that Google is coming to the same realization: they are losing more money on their deal [...]

]]> By: Pub sur Facebook: quelques chiffres « ecosphere http://www.fabricegrinda.com/business-musings/advertising-on-facebook-and-myspace-the-%e2%80%9cgrinda-hypothesis%e2%80%9d/comment-page-1/#comment-4681 Pub sur Facebook: quelques chiffres « ecosphere Tue, 27 Nov 2007 20:24:09 +0000 http://www.fabricegrinda.com/?p=261#comment-4681 [...] Fabrice Grinda a publié il y a quelques jours les résultats d’une expérience similaire (voir ici). Sauf qu’il obtient des résultats largement plus médiocres avec une accroche publicitaire [...] [...] Fabrice Grinda a publié il y a quelques jours les résultats d’une expérience similaire (voir ici). Sauf qu’il obtient des résultats largement plus médiocres avec une accroche publicitaire [...]

]]> By: owadenko http://www.fabricegrinda.com/business-musings/advertising-on-facebook-and-myspace-the-%e2%80%9cgrinda-hypothesis%e2%80%9d/comment-page-1/#comment-4674 owadenko Sat, 24 Nov 2007 21:33:34 +0000 http://www.fabricegrinda.com/?p=261#comment-4674 the problem lies more in the real value of my netork of friends. I have got so many friends on my facebook that i don't even know if they are friends or not. it's people i know, I met (sorry if they read this but they will understand because they are in the same case as me). My feeds are a mess and do not interest me anymore and the viral effect through mails makes me uncofortable with the brand. Quantity Vs Quality. i really appreciated this depth analysis about social network and facebook more specifically http://chimprawk.blogspot.com/2007/11/social-network-transitions.html the problem lies more in the real value of my netork of friends. I have got so many friends on my facebook that i don’t even know if they are friends or not. it’s people i know, I met (sorry if they read this but they will understand because they are in the same case as me). My feeds are a mess and do not interest me anymore and the viral effect through mails makes me uncofortable with the brand. Quantity Vs Quality.
i really appreciated this depth analysis about social network and facebook more specifically
http://chimprawk.blogspot.com/2007/11/social-network-transitions.html

]]> By: ViralBlink http://www.fabricegrinda.com/business-musings/advertising-on-facebook-and-myspace-the-%e2%80%9cgrinda-hypothesis%e2%80%9d/comment-page-1/#comment-4672 ViralBlink Fri, 23 Nov 2007 20:34:41 +0000 http://www.fabricegrinda.com/?p=261#comment-4672 For Myspace ou can get pretty good results advertising dating sites, specially the raunchiest ones (such as passion.com). I've seen the numbers of some guys that were doing this (they were using less than orthodox methods, for example creating fake profiles and basically stealing traffic from myspace) and their conversion numbers were impressive. For facebook it might be harder unless you can isolate very specific interest groups. Facebook/MySapce/etc. won't be good at selling everything as google is able to do but I believe they can do very well for the right groups/niches. For Myspace ou can get pretty good results advertising dating sites, specially the raunchiest ones (such as passion.com).

I’ve seen the numbers of some guys that were doing this (they were using less than orthodox methods, for example creating fake profiles and basically stealing traffic from myspace) and their conversion numbers were impressive.

For facebook it might be harder unless you can isolate very specific interest groups.

Facebook/MySapce/etc. won’t be good at selling everything as google is able to do but I believe they can do very well for the right groups/niches.

]]> By: Hugues http://www.fabricegrinda.com/business-musings/advertising-on-facebook-and-myspace-the-%e2%80%9cgrinda-hypothesis%e2%80%9d/comment-page-1/#comment-4665 Hugues Mon, 19 Nov 2007 21:50:32 +0000 http://www.fabricegrinda.com/?p=261#comment-4665 Comme tu l'as sûrement vu, la stratégie de facebook est de definir une nouvelle forme de promotion basée sur une relation interactive plus que sur de l'impression de bannières. Je pense qu'ils sont bien conscients des limites que tu évoques Comme tu l’as sûrement vu, la stratégie de facebook est de definir une nouvelle forme de promotion basée sur une relation interactive plus que sur de l’impression de bannières. Je pense qu’ils sont bien conscients des limites que tu évoques

]]> By: Fred http://www.fabricegrinda.com/business-musings/advertising-on-facebook-and-myspace-the-%e2%80%9cgrinda-hypothesis%e2%80%9d/comment-page-1/#comment-4663 Fred Mon, 19 Nov 2007 08:09:42 +0000 http://www.fabricegrinda.com/?p=261#comment-4663 What? I'm sorry...can you repeat the article. You mention hot chix and I lost it after that. What? I’m sorry…can you repeat the article. You mention hot chix and I lost it after that.

]]> By: Links del dí­a 16 Noviembre 2007 » sarelinks http://www.fabricegrinda.com/business-musings/advertising-on-facebook-and-myspace-the-%e2%80%9cgrinda-hypothesis%e2%80%9d/comment-page-1/#comment-4654 Links del dí­a 16 Noviembre 2007 » sarelinks Sat, 17 Nov 2007 01:38:40 +0000 http://www.fabricegrinda.com/?p=261#comment-4654 [...] Advertising on Facebook and MySpace: the ?Grinda Hypothesis? - Fabrice Grinda analiza los resultados de las primeras campañas de publicidad de OLX en Facebook: nadie pincha en los anuncios, porque no están relacionados con lo que un usuario de Facebook está buscando en ese momento [...] [...] Advertising on Facebook and MySpace: the ?Grinda Hypothesis? – Fabrice Grinda analiza los resultados de las primeras campañas de publicidad de OLX en Facebook: nadie pincha en los anuncios, porque no están relacionados con lo que un usuario de Facebook está buscando en ese momento [...]

]]> By: Dwight http://www.fabricegrinda.com/business-musings/advertising-on-facebook-and-myspace-the-%e2%80%9cgrinda-hypothesis%e2%80%9d/comment-page-1/#comment-4653 Dwight Fri, 16 Nov 2007 22:19:28 +0000 http://www.fabricegrinda.com/?p=261#comment-4653 You are correct, the ECPMs will be very low. You are correct, the ECPMs will be very low.

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